observing a selected local business
industry report
Within this project, I was given the opportunity to choose and observe a local business to engage in research and the brand's position. Through secondary research, content audits, social media listening, and structured in-person observational research I wanted to address the following: Who are THE MAJORITY OF COFFEE SHOP GOERS IN BUDDY BREW? HOW DOES BUDDY BREW FOSTER AN ENVIRONMENT FOR COMMUNITY, CONNECTION, AND PRODUCTIVITY? I developed an analysis of their consumer demographics, psychographics, empathy map, geodemographics, channels, behaviors, and audience persona. Combining my findings, I developed their areas of problem, a summary of their position, and future recommendations for the brand.
About this project:
SEE MORE WORK
