a campaign for a fictional crisis
crisis campaign
Within this project, we spent time working through a simulated crisis scenario where my team and I were responsible for creating a full campaign to strategically develop a resolution and plan to address the issue internally and externally to our affected public and stakeholders. We began by overviewing the crisis, our affected public, and analysing the proper goals and objectives to resolve IT. The campaign was a composition of building a team of people, budgeting, creating sample messages, a press release, emails, and a real simulated press conference addressing the media and public. This project educated me on crisis management skills, pr writing, public speaking, campaign analysis and creation, and reputation management.
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