client: utampa admissions social media
white paper report
Within this project, we used research methods to develop insights and recommendations to identify the content types, messaging strategies, and platform-specific approaches that effectively engage prospective students and parents, improve social media engagement, and strengthen the promotion and attendance of the University of Tampa’s Open House. I learned how to begin with a research problem and objective, then address this through a full series of strategic research, including: secondary research, primary research, synthesizing our findings, providing actionable recommendations, and creative deliverables for our client. My team was chosen by the VP of Marketing at UTampa and other members of the UTampa Admissions social team as the leading group for our white paper report for our admissions team'S social media.
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